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	<title>Industry Insights Archives - Thrive Payments</title>
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	<description>Industry Leading Credit Card Processing and Payment Solutions</description>
	<lastBuildDate>Tue, 06 Jul 2021 16:48:02 +0000</lastBuildDate>
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	<url>https://thrivepay.us/wp-content/uploads/2020/07/cropped-thriveicon-150x150.png</url>
	<title>Industry Insights Archives - Thrive Payments</title>
	<link>https://newsite.boldbeta.com/category/industry-insights/</link>
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	<item>
		<title>Top 5 Ways to Increase Revenue from Your Merchant Program</title>
		<link>https://thrivepay.us/industry-insights/top-5-ways-to-increase-revenue-from-your-merchant-program/</link>
		
		<dc:creator><![CDATA[ae123ec1_admin]]></dc:creator>
		<pubDate>Tue, 06 Jul 2021 16:48:02 +0000</pubDate>
				<category><![CDATA[Industry Insights]]></category>
		<guid isPermaLink="false">https://thrivepay.us/?p=1652</guid>

					<description><![CDATA[]]></description>
										<content:encoded><![CDATA[<section class="wpb-content-wrapper"><div class="vc_row wpb_row vc_row-fluid gradient-container-2"><div class="gradient-column-1 wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_row wpb_row vc_inner vc_row-fluid vc_row-o-content-middle vc_row-flex"><div class="wpb_column vc_column_container vc_col-sm-2"><div class="vc_column-inner"><div class="wpb_wrapper">
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			<p>1.</p>

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			<h4><strong>Focus Sales Efforts on High Volume Accounts</strong></h4>

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			<p>While businesses with higher volume may have thinner margins and longer sales cycles, there are several reasons to focus sales efforts on this profitable segment. Traditionally, higher sales volume often translates into higher dollars in net revenue. Further, these businesses tend to be equipped with the internal resources and workforce necessary to manage technology and data security requirements, while also remaining progressive enough to understand the value of solutions that help improve their business operations, such as the utilization of additional bank-offered treasury services. Working with your merchant services provider to identify, pursue, and engage these accounts has the potential to reap many rewards.</p>

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			<p>2.</p>

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			<h4><strong>Decrease Attrition with High-Touch Relationship Management and Evolving Product Solutions</strong></h4>

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			<p>Signing new merchant services accounts can be time consuming and require much effort, so it is imperative that you and your merchant services provider remain aligned in maintaining the same momentum and drive to keep that relationship after the sale. Choose a merchant services provider that values relationship management and deploys account executives that spend time with current accounts while actively pursuing new business. In addition, your businesses are seeking ways to improve their operations and sales growth – be sure to offer them product solutions that meet their evolving needs.</p>

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			<p>3.</p>

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			<h4><strong>Use Transparent and Value-Based Pricing</strong></h4>

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			<p><img decoding="async" class="size-medium wp-image-1647 alignleft" src="https://thrivepay.us/wp-content/uploads/2021/07/nhf-250x167.jpg" alt="" />All businesses are continually seeking to lower their expenses, but the most successful businesses know that spending more money in the right way can improve their profitability. Pricing merchant services in a way that demonstrates transparency is not only important to your reputation in the community, it also establishes a foundation with your clients built on trust and honesty. Fostering this type of working relationship with your business clients, while providing products and services that assist in their growth is a win for everyone’s bottom line.</p>

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			<p>4.</p>

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			<h4><strong>Drive Merchant Services Program Awareness</strong></h4>

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			<p>As a trusted financial institution partner, making your business customers consistently aware that you offer merchant services as another value-added service is important to the success of the program. Work with a merchant services provider that can take on the heavy lifting of preparing and delivering marketing content and messaging that aligns with your culture and your customer engagement objectives. Highlighting the merchant program at various touchpoints ensures that your business customers know that you offer merchant services and will aid in garnering increased participation in the program.</p>

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</div></div></div></div></div><div class="vc_row wpb_row vc_inner vc_row-fluid vc_row-o-content-middle vc_row-flex"><div class="wpb_column vc_column_container vc_col-sm-2"><div class="vc_column-inner"><div class="wpb_wrapper">
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			<p>5.</p>

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			<h4>Align with the Right-Sized Merchant Services Provider</h4>

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			<p><img decoding="async" class="size-medium wp-image-1648 alignright" src="https://thrivepay.us/wp-content/uploads/2021/07/scale2-250x187.jpg" alt="" />Whether you are a very large, large, medium, or small financial institution, it is important that you work with a merchant services provider that aligns best with your size and your growth goals. Some merchant services providers may be too big, which means that you and your merchant program may start out strong, but eventually end up losing momentum due to variants such as representative/staff turnover. Conversely, some merchant services providers are too small and lack the ability to provide viable product and service- based solutions that your customers need. Finding a merchant services provider that is big enough to serve, yet small enough to care is a key ingredient to building a long-lasting, successful, and mutually beneficial working relationship between all parties.</p>

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			<p>Contact us today at <a href="mailto:Sales@thrivepay.us">Sales@thrivepay.us</a> to learn more about how Thrive Payments can help your business banking team be more successful with merchant services!</p>

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		<title>Top 5 Tips for Choosing a Merchant Services Provider</title>
		<link>https://thrivepay.us/industry-insights/top-5-tips-for-choosing-a-merchant-services-provider/</link>
		
		<dc:creator><![CDATA[ae123ec1_admin]]></dc:creator>
		<pubDate>Sat, 01 May 2021 17:05:14 +0000</pubDate>
				<category><![CDATA[Industry Insights]]></category>
		<guid isPermaLink="false">https://thrivepay.us/?p=1601</guid>

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			<h2>Choosing the right merchant services provider for your financial institution is important for not only growing your revenue, but also to ensure that your business customers’ credit card acceptance needs are met with the right technology solutions and excellent service and support.</h2>
<h3>There are many merchant services provider options out there but knowing what to look for can make all the difference. To help you to make the right decision, use our top 5 tips for choosing a merchant services provider for your financial institution:</h3>

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			<p>1.</p>

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			<h4><strong>Consider a provider who offers more than just low pricing.</strong></h4>

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			<p>When choosing a provider, it’s important to look for more than low rates. Although tempting, low costs are not always commensurate with better value. Instead, seek a provider that offers more features, a wide spectrum of payment technologies, transparent pricing structures and a dedicated customer support team. While saving money can be a driving force, being well-versed in a prospective provider’s full catalog of product offerings and planned enhancements and having a clear understanding of their commitment to customer service excellence for their customers should be overarching factors in securing this meaningful working relationship.</p>

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			<p>2.</p>

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			<h4><strong>Your provider should strive to optimize your merchants’ cost.</strong></h4>

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</div></div></div></div><div class="vc_row wpb_row vc_inner vc_row-fluid"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper">
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			<p><img fetchpriority="high" decoding="async" class=" wp-image-1611 alignright" src="https://thrivepay.us/wp-content/uploads/2021/05/savings-e1620407860247-250x165.jpg" alt="" width="336" height="222" />Optimizing a merchant’s processing costs ultimately facilitates a better value for your business customers and, in turn, a greater long-term increase to your bottom line. Inevitably, there are expenses associated with card acceptance; however, there are cost components that are more “flexible” than others. Seasoned merchant services providers are skilled in identifying these improvable costs and should work with your business customers to reach a fee structure that is based on the merchant’s actual needs. Understanding the ‘improvable’ cost components will help optimize merchants’ costs and provide the best value tailored specifically to their needs.</p>

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			<p>3.</p>

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			<h4><strong>Look for a provider that prioritizes transparency and builds confidence and trust through experienced guidance.</strong></h4>

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			<p>Signing a merchant processing agreement can be a daunting task for a business without proper guidance from the merchant services provider, as unfamiliar industry terminology may create confusion. A provider who is willing to take the extra time to help guide your client in understanding terms and conditions is key to fostering a successful working relationship from the outset, while simultaneously strengthening the trust your business customers have in your financial institution.</p>
<p>Exceptional providers take initiative to assist your business customers throughout every facet of servicing and provide dependable, knowledgeable, and experienced staff to ensure each inquiry is addressed in a timely manner. This dynamic approach promotes the individualized attention that builds confidence in the process, the products, the provider and &#8211; most importantly &#8211; in you as the referring financial institution.</p>

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			<p>4.</p>

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			<h4><strong>Find a provider that can design the RIGHT product solution to meet each of your business customer’s needs.</strong></h4>

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			<p>Over the years payment technology solutions have evolved dramatically, so it is important to have a provider who has a wide range of payment technologies available and is capable of offering a product solution that is RIGHT for each of your business customer’s unique needs.</p>
<p>Today, it is expected that a business should be able to accept credit card payments across multiple methods including online, mobile, in-person, pay-at-the-table, contactless and digital wallets. In addition, merchant services can be integrated into various business software solutions and ERP platforms, resulting in payment acceptance operating more efficiently.</p>
<p>Thus, it is vitally important that you choose a merchant services provider that offers a wide range of payment technology solutions, and one that does not lock you into staying with that provider or into a particular product in order to use the payment technology solution. This “lock-in” approach dramatically limits the merchant’s ability to obtain lower merchant services costs and/or requires them to convert to new payment systems if switching merchant services providers, which can be expensive and painful.</p>

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			<p>5.</p>

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			<h4>Choose a provider that values relationships and invests in service.</h4>

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			<p><img decoding="async" class=" wp-image-1612 alignleft" src="https://thrivepay.us/wp-content/uploads/2021/05/puzzle-250x171.png" alt="" width="319" height="218" />A provider that values the importance of relationship-building and providing excellent service makes a world of a difference in giving your customer the best experience and maintaining a long-lasting relationship.</p>
<p>Look for a merchant services provider that offers accessible, knowledgeable, and helpful service to your business customers. They should take time to walk your customer through the PCI-DSS compliance process, discuss ways to avoid chargebacks, continually look for ways to help optimize payment processing operations and most importantly, do all of that with a genuine, caring approach.</p>

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			<p><em><strong>About Thrive Payments:</strong></em></p>
<p>Thrive Payments is a full-service merchant services provider located in Wakefield, MA, providing merchant services partnerships across the U.S. since 1980. We pride ourselves on being open, honest, and client-centric, while providing best-in-class, personalized customer service. Thrive Payments provides competitive, transparent pricing and focuses on building solid partnerships to promote mutual growth and value grounded in a foundation propelled by knowledge and experience. With your financial institution in mind, we offer a wide array of payment technology solutions customized to meet the needs of each of your merchants.<br />
T. K. Keith Company, Inc. dba Thrive Payments is a registered ISO of Wells Fargo Bank, N.A., Concord, CA.</p>

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		<title>5 Ways to Improve Your Credit Card Processing</title>
		<link>https://thrivepay.us/industry-insights/5-ways-to-improve-your-credit-card-processing/</link>
		
		<dc:creator><![CDATA[ae123ec1_admin]]></dc:creator>
		<pubDate>Thu, 25 Jun 2020 07:52:21 +0000</pubDate>
				<category><![CDATA[Industry Insights]]></category>
		<guid isPermaLink="false">https://thrive.boldbeta.com/?p=394</guid>

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			<h2>With your credit card processing platform comes a need for you to make sure you know where the technology is presently, and what the looming landscape is looking like.</h2>
<p>In short, there are always ways to improve.  If you’re not keeping a conscious eye on where card processing is indeed heading, you’re doing the health of your organization a serious disservice.</p>
<p>We all know that time is short and personal bandwidth is constantly being challenged, so, to make things easy, we thought we’d keep you up to speed on different ways you can make a difference with your own processing solution.</p>
<h3><strong>5 ways to improve your credit card processing:</strong></h3>
<ol>
<li>Be sure that pricing is transparent and understandable.
<ul>
<li>Transparency is the best policy. Consumers today seek loyalty. Loyalty is achieved when trust is established. That trust is established through transparent business transactions.</li>
</ul>
</li>
<li>Consider the use and promotion of personal identification number (PIN) debit, which for most merchants can save you money.
<ul>
<li>Quite simply, merchants like lower processing rates. Those lower rates have historically come from debit transactions as opposed to credit card processing. Have questions? Feel free to pick our collective brain.</li>
</ul>
</li>
<li>Tokenization – Drastically reduce data security risk to your business.
<ul>
<li>Tokenization is the replacement of sensitive data with a unique identifier that cannot be mathematically reversed. In your environment, tokens take the place of sensitive credit card data. Typically, the token will retain the last four digits of the card as a means of accurately matching the token to the payment card owner. The remaining numbers are generated using proprietary tokenization algorithms.</li>
</ul>
</li>
<li>Offer people the ability to connect with a service provider that’s available to solve problems and answer questions. Sound customer service is VERY important.
<ul>
<li>There’s no long drawn out definition here… Quality service goes a long way. We live in a world with many moving pieces and parts. Thus, there exists the opportunity for confusion to run us over. If we have questions, we want answers. Who do we ask? We ask those that are offering goods, services, etc., that fall in direct line from where the question arose. Thus, you’d better provide knowledgeable, helpful service staff personnel to handle these inquiries. Simple, right?</li>
</ul>
</li>
<li>Products that can help build a business – such as prepaid cards and tablet-based point of sale (POS) systems.
<ul>
<li>All-in-one system that replaces a cash register, terminal, and POS system, all for not much more than you’d pay for a cash register and terminal alone. Ring up sales, sure, but also view your inventory, track revenues, manage employees, view reports, and take advantage of a ton of applications that are customized for your business. They’re not the only solution in this realm of card processing, but they’re a fine example. Feel free to ask us for more examples if you’d like them.</li>
</ul>
</li>
</ol>
<p>We’re here to help. If you have any questions at all, or if you’re in need of any ideas/suggestions, we’re always available to talk.</p>

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		<title>PCI Compliance and You</title>
		<link>https://thrivepay.us/industry-insights/pci-compliance-and-you/</link>
		
		<dc:creator><![CDATA[ae123ec1_admin]]></dc:creator>
		<pubDate>Thu, 25 Jun 2020 07:51:07 +0000</pubDate>
				<category><![CDATA[Industry Insights]]></category>
		<guid isPermaLink="false">https://thrive.boldbeta.com/?p=390</guid>

					<description><![CDATA[What is PCI compliance? PCI (Payment Card Industry) compliance is a series of security procedures enabling businesses of all sizes to keep customer payment data secure. The general set of guidelines for a merchant to be PCI-compliant include the secure handling of user authentication, firewalls, antivirus, encryption, truncating account numbers, programming maintenance and vulnerability testing. [&#8230;]]]></description>
										<content:encoded><![CDATA[<p><strong>What is PCI compliance?</strong></p>
<p>PCI (Payment Card Industry) compliance is a series of security procedures enabling businesses of all sizes to keep customer payment data secure. The general set of guidelines for a merchant to be PCI-compliant include the secure handling of user authentication, firewalls, antivirus, encryption, truncating account numbers, programming maintenance and vulnerability testing.</p>
<p>We hear a lot about “identity theft” in today’s world. A giant piece of this threat comes in the form of users having their credit card numbers and applicable information hijacked. Therefore, it’s a good idea to encrypt card numbers before transmission over any network and store them in a protected environment. Seems obvious, right? Sure. But to be a PCI-compliant entity, you have to constantly monitor your card-processing-systems, else, there’s a real possibility you could be breached. Hence, it’s a good idea to seek help you with a solution that assures you’re at the forefront of the conscious movement of making sure card data is secure at all times.</p>
<p><strong>Why is PCI compliance important?</strong></p>
<p>Simple really. PCI compliance at its core evokes the sentiment of trust. Trust the most important interpersonal trait when conducting business. Without trust there is no loyalty. Without loyalty there is no repeat business or referrals. Without repeat business or referrals it’s only a matter of time before that type of business implodes. In short: You can’t conduct a successful business venture without trust.</p>
<p>So, back to the question – Why is PCI compliance important?</p>
<p>Let us outline the ways:</p>
<ul>
<li>PCI compliance on the surface means that your payment processing systems are secure, and thus customers can trust you with sensitive card information.</li>
<li>Compliance also enlists you as a business that takes security seriously, thus improving your reputation amongst credit acquirer solutions and payment brands, which ultimately enable you to conduct business from the card-processing standpoint.</li>
<li>PCI compliance is important to your operative systems in regards to the initiation of your corporate security strategy, as well as the continued improvement of the efficiency of your IT infrastructure.</li>
<li>PCI compliance enables confidence not only with your customer base, but with your operative peace-of-mind as well.</li>
<li>A payment processing systems breach could very well put you out of business.</li>
</ul>
<p><strong>What can I do to assure my business is PCI compliant?</strong></p>
<p>The authoritative voice when it comes to PCI compliance is the PCI Data Security Standard (PCI DSS). PCI DSS follows common-sense steps that mirror security best practices. It’s broken down into a three-part process:</p>
<ul>
<li><strong>Assess</strong>: Identify cardholder data, take an inventory of your IT assets and business processes for payment card processing, and analyze them for vulnerabilities that could expose cardholder data.</li>
<li><strong>Remediate</strong>: Fix vulnerabilities and do not store cardholder data unless you need it.</li>
<li><strong>Report</strong>: Compile and submit required remediation validation records (if applicable), and submit compliance reports to the acquiring bank and card brands you do business with.</li>
</ul>
<p>For more information and to download resources on PCI compliance <a href="https://www.pcisecuritystandards.org/merchants/how_to_be_compliant.php" target="_blank" title="Open link in new window" rel="noopener noreferrer">click here</a>.</p>
<p>And, of course, we’re here to help. Sometimes it’s hard to keep on top of technology shits, and trending security updates. If you lack the bandwidth to manage your PCI compliance, contact us and we can walk you through ways to make sure your processing platform and network is as secure as it can possibly be.</p>
<p>Be a trusted business. Be a trusted partner. Be sure you’re doing all you can to remain PCI-compliant. In more ways than one, it affects your bottom line.</p>
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		<title>Choosing the Right Point Of Sale (POS) Solution for Your Business</title>
		<link>https://thrivepay.us/industry-insights/choosing-the-right-point-of-sale-pos-solution-for-your-business/</link>
		
		<dc:creator><![CDATA[ae123ec1_admin]]></dc:creator>
		<pubDate>Thu, 25 Jun 2020 07:49:23 +0000</pubDate>
				<category><![CDATA[Industry Insights]]></category>
		<guid isPermaLink="false">https://thrive.boldbeta.com/?p=388</guid>

					<description><![CDATA[Choosing the right Point of Sale (POS) system for your business doesn’t need to be difficult. While there are innumerable solutions on the market to consider, obtaining a system that fits your business shouldn&#8217;t be a daunting task. The important thing to understand is how powerful a POS platform is for your business – not [&#8230;]]]></description>
										<content:encoded><![CDATA[<h2>Choosing the right Point of Sale (POS) system for your business doesn’t need to be difficult. While there are innumerable solutions on the market to consider, obtaining a system that fits your business shouldn&#8217;t be a daunting task.</h2>
<p>The important thing to understand is how powerful a POS platform is for your business – not only for processing your incoming payments, but from a management perspective as well. The POS systems that exist today enable you to not only process payments, but also set you up for the possibility of managing inventory, cultivating sales reports, building out robust customer databases, allowing for the implementation of targeted marketing options, and tracking employee resources.</p>
<p>As mentioned, there are a lot of different options when it comes to choosing your POS system. Here at Thrive, we’re excited to offer First Data’s Clover Station – an all-encompassing POS system that scales from small to enterprise-sized businesses.  It operates on a cloud based server, enabling you to remain current on software updates, which in-turn keeps your business operating efficiently, and effectively as possible from a payment processing, and internal digital management capability standpoint.</p>
<p><em>Here are the highlights of the Clover Station POS:</em></p>
<ul>
<li><strong>Productivity at the point of sale.</strong><br />
With every sale, Clover Station automatically tracks inventory and builds a transaction record. Customers can opt in to loyalty programs to build lasting relationships and drive repeat business.</li>
<li><strong>Comprehensive reporting for true insight.</strong><br />
Clover can run reports that distill your transaction data into powerful intelligence and use these insights to make better decisions.</li>
<li><strong>Cloud-based access for total control.</strong><br />
Clover‘s web dashboard lets you remotely manage your business from any computer, smartphone, or tablet. You have access to your business information even when you’re not there.</li>
<li><strong>Effortless updates.</strong><br />
Software updates are automatically delivered to your device, so you always have the latest version and strongest security features.</li>
<li><strong>State-of-the-art security.</strong><br />
Clover Solution safeguards your customer’s card data with the latest in security technology—including data tokenization and end-to-end encryption.</li>
<li><strong>Enhance your business with the tap of a button.</strong><br />
Applications are easy to install right on the home screen of your device. If you have more than one Clover Station, apps installed on one device can sync across all of your devices in real time.</li>
</ul>
<p>As you can see, Clover Station is a very robust POS solution that boasts an all-inclusive, highly customizable digital interface.</p>
<p>Do you have further questions about POS systems that you need answered? We can help. At Thrive, we have the reliable, secure card payment equipment and support you need &#8211; regardless of the type or size of your company.</p>
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		<title>Protect Yourself From Security Breaches This Holiday Season</title>
		<link>https://thrivepay.us/industry-insights/protect-yourself-from-security-breaches-this-holiday-season/</link>
		
		<dc:creator><![CDATA[ae123ec1_admin]]></dc:creator>
		<pubDate>Thu, 25 Jun 2020 07:48:11 +0000</pubDate>
				<category><![CDATA[Industry Insights]]></category>
		<guid isPermaLink="false">https://thrive.boldbeta.com/?p=385</guid>

					<description><![CDATA[It’s that time of year. The leaves are nearly finished turning, and most have fallen to the ground. The holidays are upon us. With that comes spending. A whole lot of spending. Increased customer traffic during these next months is not uncommon. Transactions will be aplenty, and sales revenue is at its peak as consumers [&#8230;]]]></description>
										<content:encoded><![CDATA[<p><strong>It’s that time of year. The leaves are nearly finished turning, and most have fallen to the ground. The holidays are upon us.</strong></p>
<p>With that comes spending. A whole lot of spending.</p>
<p>Increased customer traffic during these next months is not uncommon. Transactions will be aplenty, and sales revenue is at its peak as consumers prepare for the giving season. What this also means is the potential visibility of more criminals poised to plan and implement tactful thievery campaigns, robbing from busy retailers who are the ultimate target for payment card fraud schemes. It’s scary for consumers, and it’s scary for retailers who can’t afford to be placed in operative jeopardy by fielding an influx of transaction challenges, and falsified payment information.</p>
<p>It’s not easy to pick up on who is looking to steal from you. However, it is possible if you remain cautious and focused during these busy times. Here are some potential behaviors from prospective customers that might steer you to ask further questions….</p>
<p>Be on the lookout for customers who:</p>
<ul>
<li>Purchase a large amount of &#8220;inconsistent” merchandise without regard to size, style, color, or price.</li>
<li>Fail to ask any questions about major purchases.</li>
<li>Try to distract or rush you during the sale.</li>
<li>Make purchases and leave the store, but then return to make more purchases.</li>
<li>Make large purchases just after the store’s opening, or as the store is closing.</li>
<li>Refuse free delivery for large items.</li>
</ul>
<p>If you are a card-present merchant with a POS, remind your staff to take these steps to ensure the legitimacy of every card, cardholder, and transaction:</p>
<ul>
<li>Check the card security features. All major card companies have unique features built in to aid in protecting your business. Take advantage of them.</li>
<li>Make sure the presented payment card has not been altered.</li>
<li>Swipe the stripe. Swipe the card through the terminal in one direction only to obtain authorization.</li>
<li>Check the authorization response. Take appropriate action for the specific response.</li>
<li>Match the numbers. Check the embossed number on the card against the four digits of the account number displayed on the terminal.</li>
<li>Request a signature. Have the cardholder sign the transaction receipt.</li>
<li>Check the signature. Be sure that the signature on the card matches the one on the transaction receipt.</li>
</ul>
<p>Some of these thoughts may seem tedious, especially when you’re being inundated with customers, but they’re all there to better protect and serve you.</p>
<p>And finally, make note of the information being provided by credit card companies as they work to help maintain a high level of security as well. For example:</p>
<p><em>Visa is committed to helping merchants better understand how they can best protect their businesses and customers. As part of this commitment, Visa regularly posts data security alerts on www.visa.com/cisp. These alerts focus primarily on common security vulnerabilities, attack methods, and emerging risks identified in the payment system. Keep your organization informed by accessing alerts, bulletins, and webinars by subscribing to RSS feeds at www.visa.com/cisp.</em></p>
<p>Again, protect yourself, your business, and your customers from fraud and security breaches. It takes some work, but far less work than what is headed your way if you look past the options you have in front of you.</p>
<p>If you have further questions about <a href="https://thrivepay.us/why-Thrive/risk-compliance">credit card fraud protection</a> and <a href="https://thrivepay.us/why-Thrive/risk-compliance">POS security features</a>, we can help. At Thrive Payments, we have the  knowledge, secure card payment equipment and support you need.</p>
<p><strong>Enjoy the holiday season!</strong></p>
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		<title>Credit vs. Debit</title>
		<link>https://thrivepay.us/industry-insights/credit-vs-debit/</link>
		
		<dc:creator><![CDATA[ae123ec1_admin]]></dc:creator>
		<pubDate>Thu, 25 Jun 2020 07:46:12 +0000</pubDate>
				<category><![CDATA[Industry Insights]]></category>
		<guid isPermaLink="false">https://thrive.boldbeta.com/?p=383</guid>

					<description><![CDATA[The question has long been, “credit or debit?” when a customer presents their bankcard to you, the merchant. You’re giving the customer the choice, and, often the reply is simply, “oh, whatever.” You shouldn’t be as casual about it. It helps to understand the difference between credit and debit card transactions. There are different ways [&#8230;]]]></description>
										<content:encoded><![CDATA[<p>The question has long been, “credit or debit?” when a customer presents their bankcard to you, the merchant. You’re giving the customer the choice, and, often the reply is simply, “oh, whatever.”</p>
<p>You shouldn’t be as casual about it. It helps to understand the difference between credit and debit card transactions.</p>
<p>There are different ways to look at this. We’d like to outline two for you, which yield a similar result as far as answering, “what’s better for you (the business)?”</p>
<p>The first is this:</p>
<p>The transaction fees between a customer using credit vs. debit are generally more expensive from the “credit” side of the equation. Card networks charge a number of different fees for both credit and debit transactions – some of the fees are based on the value of the sale and other fees are the same for all transactions, regardless of the sale amount. As we noted, debit transactions generally cost your business less and debit transactions where the customer enters their PIN usually cost you the least, unless the sale is less than around $15.</p>
<p>The second:</p>
<p>Chargebacks. As a merchant, you dread a chargeback. It’s a lose-lose situation. You lose out on funds you had acquired, and, you lose out on the product that walked out the door, possibly never to return. So, you’re stuck holding an empty bag for which you may have paid a premium. Obviously, this is not good for the bottom-line and business longevity.</p>
<p>You can minimize chargebacks from a bank card perspective by getting your customers to enter their PIN. If they’re entering their PIN, the transaction is much more sound than generating a signature on the credit end of the transaction. It’s much easier for someone to find (or steal) a card and forge a signature than it is for them to figure out the PIN number.</p>
<p>So there you have it. In a nutshell, this is how you can save your business in interchange fees and peace of mind:</p>
<p>Debit transactions save you money due to lower incurred fees;<br />
Debit transactions are far more secure than their counterpart.<br />
If you don’t have a PIN pad today, contact us to help you get set up – and steer your customers to enter their PIN, steering more profit into your business’s bank account.</p>
<p>Have questions in regards to what your payment transactions mean to your business health? Please contact us to discuss ways you can save money, and increase security through the use of your payment processing platform. At Thrive Payments, we have the knowledge, secure card payment equipment, and support you need.</p>
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		<title>How Pricing Varies Between Credit Card Processing Providers</title>
		<link>https://thrivepay.us/industry-insights/how-pricing-varies-between-credit-card-processing-providers/</link>
		
		<dc:creator><![CDATA[ae123ec1_admin]]></dc:creator>
		<pubDate>Thu, 25 Jun 2020 07:41:51 +0000</pubDate>
				<category><![CDATA[Industry Insights]]></category>
		<guid isPermaLink="false">https://thrive.boldbeta.com/?p=380</guid>

					<description><![CDATA[Credit card processing invoices are as complicated as telephone bills – arguably even more difficult to understand. There are a mind-boggling number of line items, most of which are cryptically described and mean nothing to the average businessperson. So when approached by a potential new provider, how does one compare pricing? The first step would [&#8230;]]]></description>
										<content:encoded><![CDATA[<h2>Credit card processing invoices are as complicated as telephone bills – arguably even more difficult to understand. There are a mind-boggling number of line items, most of which are cryptically described and mean nothing to the average businessperson. So when approached by a potential new provider, how does one compare pricing?</h2>
<p>The first step would be to ask the salesperson for a detailed comparison between your current invoice and their services. Because so many credit card processing companies price their services differently, it generally takes an “expert” to make a proper comparison.</p>
<p>One example is the way that providers charge you for the fees from the big four card networks: MasterCard, Visa, Discover and American Express. These fees, also referred to as “interchange fees”, generally account for 75% or so of your invoice amount and are paid to the various card issuers. Every provider pays these fees at the same rate to the card networks but they are “packaged” in many ways when charged to your business. There are hundreds of different rates based on the card network, the type of card being used and in some cases, your business type.</p>
<p>Some providers will pass these fees through to you at the same rate they’re charged, while others will charge you a base rate for all card types and then a surcharge for transactions that cost them more. Still others will bundle these fees into what they will call a “discount rate”.  And this is just one example of many on your invoice.</p>
<p>So when confronted with a proposal for credit card processing services, ask the salesperson for a detailed comparison and have them explain how they charge various fees. While it may seem complicated and overwhelming, spending some time on this can save your business money, making you more profitable.</p>
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		<title>Why Accept ApplePay?</title>
		<link>https://thrivepay.us/industry-insights/why-accept-applepay/</link>
		
		<dc:creator><![CDATA[ae123ec1_admin]]></dc:creator>
		<pubDate>Thu, 25 Jun 2020 07:41:14 +0000</pubDate>
				<category><![CDATA[Industry Insights]]></category>
		<guid isPermaLink="false">https://thrive.boldbeta.com/?p=378</guid>

					<description><![CDATA[ApplePay and many other mobile payment schemes – commonly referred to as mobile wallets &#8211; are simply another method by which consumers can make payments using their credit or debit card account. &#160; In addition to the consumer carrying a plastic card, the card account data is loaded into an “app” on the consumer’s smartphone, [&#8230;]]]></description>
										<content:encoded><![CDATA[<h2>ApplePay and many other mobile payment schemes – commonly referred to as mobile wallets &#8211; are simply another method by which consumers can make payments using their credit or debit card account.</h2>
<p>&nbsp;</p>
<p>In addition to the consumer carrying a plastic card, the card account data is loaded into an “app” on the consumer’s smartphone, which can then be used to facilitate a payment at the point-of-sale. ApplePay uses near field communications (NFC) where the smart phone communicates with the point-of-sale device without touching versus a standard card which is “swiped”.</p>
<p>ApplePay transactions are considered card-present and receive the same MasterCard/Visa interchange rates as a swiped sale. However, only certain point-of-sale devices and applications are designed to accept NFC transactions.</p>
<p>Most businesses enable their consumers to pay how they want and many younger and tech-savvy consumers have started using mobile wallets such as ApplePay. If you are interested in modifying your payment system to accept ApplePay, give us a call today.</p>
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		<title>Why PCI Compliance Isn’t Just About Payments</title>
		<link>https://thrivepay.us/industry-insights/why-pci-compliance-isnt-just-about-payments/</link>
		
		<dc:creator><![CDATA[ae123ec1_admin]]></dc:creator>
		<pubDate>Thu, 25 Jun 2020 07:38:44 +0000</pubDate>
				<category><![CDATA[Industry Insights]]></category>
		<guid isPermaLink="false">https://thrive.boldbeta.com/?p=376</guid>

					<description><![CDATA[Many businesses view compliance with data security standards established by the Payment Card Industry Security Standards Council (PCI-SSC) as just related to the acceptance of credit and debit cards. While these standards are designed to protect cardholder data, the standards are really about the basic IT security of your business, regardless of whether you accept [&#8230;]]]></description>
										<content:encoded><![CDATA[<h2>Many businesses view compliance with data security standards established by the Payment Card Industry Security Standards Council (PCI-SSC) as just related to the acceptance of credit and debit cards. While these standards are designed to protect cardholder data, the standards are really about the basic IT security of your business, regardless of whether you accept payment cards.</h2>
<p>Large businesses have internal IT teams that handle a wide array of functions, including managing their computer systems and maintaining a secure environment. Many smaller business outsource this function, relying on a third party to maintain their systems, handle the continuous flow of patches from software firms such as Microsoft and Adobe, and to upgrade their infrastructure as needed, such as the recent necessary upgrade from the Windows XP operating system.</p>
<p>Some small businesses, however, haven’t addressed the need for IT support. Just as any business needs adequate insurance, a bank account, a payroll vendor, an accounting firm and legal representation, in this age of technology driving so many functions, every business also needs an IT support firm. Failure to address this critical area is as dangerous to sustainability as failure to have proper insurance or to properly file tax returns. The work needed to maintain data security standards also applies to general business success – things such as maintaining proper firewalls, insuring password security and addressing software patches.</p>
<p>While IT support is needed to maintain compliance with data security standards, this same support will keep your business secure and operating to maximize your ability to succeed.</p>
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